Introducing the 2025 summer intern, Samantha Rink.

Fried Chicken Meets Fast-Casual Strategy: What do you get when a national seafood chain launches a virtual fried chicken brand? A shoot that turns a test kitchen into a scroll-stopping studio. We partnered with Captain D’s to bring Chick-N-D’s to life with crave-worthy visuals built to convert. Here’s how we did it.

A few quick top level things I’ve learned over the last 20 year or so in this buisness.

Your photos sell before your words do. Whether you’re in beauty, skincare, or consumer goods, high-quality product photography is the key to higher conversions. Learn how brands like Sephora, Etsy sellers, and Amazon merchants use lifestyle and studio shots to attract buyers—and how you can do the same.

A proposal isn’t just an offer—it’s a strategic tool to build trust, address client needs, and close the deal. Learn how to craft compelling proposals that showcase your value, handle objections, and set the stage for long-term partnerships.

Bold colors aren’t just trendy—they’re powerful. From photography to advertising, high-contrast visuals grab attention, spark emotion, and drive conversions.

Explore the importance of pre-production in media creation. Learn how careful planning ensures smooth shoots, aligned vision, and impactful results with Reactor Media’s proven process.

Explore 20 essential habits that every creative professional should develop for long-term success. From cultivating curiosity to managing your time effectively, this guide will help you grow, stay inspired, and continuously improve your creative process.

Discover how AI is revolutionizing media production workflows—from pre-production to post-production. This deep dive explores how AI enhances creativity, streamlines tasks, and why understanding these tools is crucial for staying competitive in the ever-evolving world of content creation.

Hey creatives! Kris D’Amico dives into the art of flow production to enhance your creative efficiency. Learn how to keep your workflow smooth and uninterrupted by minimizing work-in-progress, reducing lead times, and maximizing output. Discover the power of standardizing processes, focusing on value-added activities, and involving your team for better collaboration. Embrace flexibility and continuous improvement to elevate the quality of your work. Ready to streamline your workflow and unleash your inner zen master? Let’s get into it.

The photography industry is undergoing major disruption due to advancements in AI-powered tools, mobile photography, and drone technology. AI now automates key editing tasks, streamlining workflows and increasing output quality. Mobile photography is gaining dominance, with smartphone cameras becoming more powerful and accessible. Meanwhile, drone photography is creating new creative possibilities with aerial perspectives. These trends are shifting consumer behaviors and posing challenges, but they also offer photographers opportunities to innovate and thrive in a rapidly evolving landscape.

Kris shares ten key business lessons learned during tough times, like the COVID-19 pandemic. From setting boundaries and leveraging your network to embracing change and focusing on results, these insights emphasize adaptability, servant leadership, and the importance of strong, supportive relationships.

Explore the evolving world of generative AI and its impact on visual communication and art. This thought-provoking article addresses the critical issues of bias and misrepresentation in AI, offering a deep dive into the challenges and opportunities faced by artists and business owners alike. Learn about the significance of maintaining artistic integrity in the age of AI, and explore actionable strategies to ensure your creative output remains true to your vision.

Meet Kris, the Co-Founder/EP of Reactor Media as he talks about the steps that he took to build a thriving, upscale production company.