When ORNL Federal Credit Union needed fresh photography for its marketing, recruiting, and communications, the team had a big shot list, two branches to work in, and a tight timeline. They needed a range of people and scenes that felt natural to the communities they serve.
Reactor Media started with a creative call to understand the goals, audiences, and practical needs behind the project. ORNL wanted images with an authentic, approachable feel, but couldn’t photograph actual employees or members. We partnered with Knoxville’s Talent Trek Agency to cast nine people across a wide range of ages, from five to 60-plus.
Planning for a smooth shoot
With more than 12 setups planned across two branches, preparation was key. We virtually scouted locations with the ORNL team and chose spaces for their natural light and useful details, including specific signage. We also mapped out the locations, talent, and lighting needs in advance so the production team could move efficiently once we arrived.
ORNL provided wardrobe, and talent came camera-ready to help us make the most of the day. Kris kept production moving by coordinating talent, staying in touch with the client, and keeping the schedule on track while I focused on the photography. We traveled to Knoxville the day before the shoot and brought on Chris Parson as our photo assistant.
Photography with a life beyond the shoot
Over the past year, ORNL has put the images to work across LinkedIn, Facebook, and Instagram, as well as in its 2026 annual report and on its careers website. Seeing the photography support such different communications is a good example of what thoughtful planning can make possible: a library of images that feels consistent while serving a range of needs.
For agency art buyers and financial institutions looking for photography that feels human, fits the brand, and works across channels, Reactor Media can help plan and produce your next shoot.
